Verified & safer shopping

Shop safely online with verified stores, authentic reviews, and shopper protection

ShopsTrust connects real shoppers with real stores. We verify retailers, detect fake reviews, and help protect your purchases so you can buy with confidence.

75ms
Average search response time
+2k
Retailers continuously monitored
99%
Dispute resolution satisfaction
Featured by: RetailWatch Ecom Today SafeShop Coalition

Why ShopsTrust?

Because confidence shouldn’t be a leap of faith. Here’s how we keep shopping honest.

Verified Stores

We review legal entity records, secure payments, customer support, and complaint history before a store is listed.

Authentic Reviews

Our systems flag suspicious activity, elevate verified-purchase signals, and surface trusted reviewers.

Shopper Protection

Eligible orders are covered if they never arrive or refunds go missing — subject to clear, transparent terms.

Stay ahead of fake shops

Use our instant checks and store scorecards to spot red flags before you pay. It’s free and takes seconds.

How verification works

Every ShopsTrust badge is earned. Our trust analysts and machine signals collaborate to keep your shopping experience transparent.

1

Identity & compliance

We validate corporate records, directors, jurisdiction filings, and active payment processors to confirm the merchant’s real-world footprint.

2

Security & infrastructure

TLS health, checkout hardening, PCI attestations, and third-party tracking risks are scored so you know where data is headed.

3

Service & delivery

Response time benchmarks, fulfilment partners, and shipping SLAs are monitored with synthetic orders and customer case reviews.

4

Continuous monitoring

Signals refresh daily — including refund ratios, dispute data, and fraud reports. Merchants can lose verification if standards slip.

Shopper Protection at a glance

Peace of mind for online purchases — because trust is good, coverage is better.

Non‑delivery

If your order doesn’t arrive, we can help you recover your money after you contact the merchant.

Refund disputes

We may step in if a valid return isn’t refunded within the expected timeframe.

Clear rules

Simple eligibility terms, fair timelines, no “gotchas”. See our Protection Terms.

What real shoppers say

Community-sourced feedback keeps us accountable and informs the verification signals you see on every profile.

“ShopsTrust showed me refund issues at a boutique before checkout. The warning saved my holiday budget.”
Alana F. Verified electronics shopper
“As a merchant, their audit surfaced a fulfilment gap we fixed fast. The badge now drives 40% of referral traffic.”
Marcus L. Owner, Northwind Coffee
“Dispute support responded within hours when my order stalled. I was refunded in three days.”
Sasha K. Home goods shopper

Insights & resources

Browse our latest research on scam trends, shipping reliability, and review hygiene so you can shop smarter.

Guide

Spotting clone stores: seven red flags

Learn how copycat sites reuse imagery, domains, and checkout scripts — and what signals ShopsTrust tracks automatically.

Read the guide →
Research

State of shopper protection 2025

We benchmark the top 500 online retailers across delivery, refund speed, and customer care transparency.

See key findings →
Checklist

Pre-purchase due diligence flow

Download a quick checklist to validate any store in under five minutes using free signals and ShopsTrust tools.

Download the checklist →

Frequently asked questions

How does ShopsTrust verify stores?
We check legal identity, secure payments, service responsiveness, and signals of prior complaints. Stores that pass receive a ShopsTrust Verified profile.
What’s included in Shopper Protection?
Coverage focuses on non‑delivery and missing refunds for eligible orders. See the Protection Terms for the full scope and exclusions.
Are reviews authentic?
We fight fakes with verification steps, fraud detection, and moderator checks — and we highlight verified‑purchase signals where available.

Join the ShopsTrust community

Create your free account to follow stores, write reviews, and unlock Shopper Protection eligibility on supported purchases.